One Year of Blogging

One Year of Blogging

 

My blog is one year old!

One whole year, wow. I’m incredibly proud of this little blog of mine. If there’s one thing I’ve learned about blogging, is that it’s a lot of work! A one year anniversary is a real achievement, like learning the piano, most people give up. But this isn’t a piano, it’s more like a baby. And the nursing days are over. It’s time to learn how to stand and walk all on its own. This is when you really start to see its personality, and where I start to feel the pressure. Here’s a little look back over the year and my goals for the future.

 

One Year Old

 

My Blog in Numbers

I’ve written 72 blog posts – that’s roughly 1 post every 5 days. Received 12,764 total views and 7,816 unique visitors. My social media following is 7,087 combined – where 69% is from Instagram, 14% Facebook, 13% Twitter and 3% Bloglovin. It was visited from 108 countries around the world, showing how truly global the reach of the internet is. My DA is 19, PA 30, and I’m ranked #258 in the Trips100 Top UK Travel Blogs.

 

World map statistics

 

What, Why and Who

I started MISS PORTMANTEAU as a place to share and develop my passion for writing, food and travel. Hoping to someday, somehow, make a new career out of it.


WritingWriting:
I’ve always been a writer, in different ways. Ever since I could read and write, I was doodling poems and short stories in pink scented diaries (the ones with the little lock). When I was 7, I wrote a 12-page story called the Flying Blackboard and won a prestigious poetry prize aged 12. In my teens, I mostly wrote diary entries, love letters, MSN conversations and text messages. During high school and university, I wrote hundreds of essays and finally, as a young adult I researched and wrote articles for a private intelligence company. And so the older I became, the further away I got from writing for fun, about fiction and the things I love. This blog has been my starting point in getting back on track.


FoodFood:
 Growing up I was forbidden to eat pizza, pasta or cheeseburgers. No no my parents weren’t hitlers, I was allergic to dairy and eggs. So I ate soya instead, until one day, when I was 11 or 12, I was retested and they discovered that I was no longer allergic to dairy, but in fact allergic to soya! Gah! As well as a strange long list of new food allergies I could not bring myself to accept. We did a trial, where I was the only kid bringing in a hot lunch to school every day, as if I needed a reason to be different. Yet still my skin itched. After a few more years, I decided I’d had enough, and that I was going to eat whatever the hell I want. I entered Narnia. I tried my first cheeseburger and was so mindblown I scoffed down 4 in a row. I spent all my monthly allowance on food, taught myself to cook… and never looked back.


TravelTravel:
This is where I got my blog name inspiration from. I am a portmanteau. It can mean two things, a large traveling case or two words joined into one (hangry, brunch, etc). I’m half Norwegian, half Portuguese, born somewhere between the two and raised around the world. That’s 6 countries, 10 schools, at least 25 flats and houses and hundreds of planes back and forth with a very confused notion of what and where is home. Third culture kids, I later discover is the group I belong to. And when I stopped moving, having now lived in the UK for the past 11 years, I continued to travel. This travel thing, it’s a part of me now. When my alarm clock goes off before a flight I don’t think twice, I throw off the covers and I’m up immediately. On any other day, I press snooze a dozen times and loathe to open my eyes.

 

Top 10 Most Read Posts:

  1. Top PostsNoel in Athens
  2. How I Became a Barry’s Bootcamp Hell Week Survivor
  3. An Open Letter to New Delhi, the Most Polluted Place on the Planet 
  4. Exclusive: Mykonos Villa in Agios Ioannis
  5. Interview: The Collyer Twins 
  6. What to Pack for Mykonos
  7. The Christmas Gift Edit
  8. The Only Mykonos Guide You Need 
  9. Bougain Villa Mykonos Summer House
  10. Interview: Anastasia | Love From Cyprus

 

Highlights and Lessons

Most Popular Posts: The most popular posts are very clearly the ones that were shared the most on social media. Both Noel (a popular bar-restaurant in Athens) and Barry’s Bootcamp (the gym) shared my post to thousands of their followers, which proved a highly successful tactic in driving traffic towards my blog from early on. More recently, a famous Indian cricket player with 6 million followers retweeted my post about New Delhi smog, which is now the third most read post despite being just a week old.

Most Popular Category: Travel emerged as the most popular category, with readers finding my posts on Mykonos particularly useful. Lifestyle is the second most popular, with food close behind, as readers were very interested in my young entrepreneur’s interview series. It’s also encouraging to see several more recent blog posts, such as Sleep Like a King in a Portuguese Pousada and Halloween Like Hollywood, already in the Top 15. Overall, I need to balance better how I cover these three categories, as the haphazard approach won’t work for much longer!

Least Popular Posts: Christmas Move Time, I Heart Broad City and All-Time Favourite Movies from Asia are among the least read. While I wanted to include movies and entertainment under my lifestyle category, I rushed these posts and didn’t deliver a strong message. If I want these posts to work, I’ll have to do better than simply say hey, check out these shows/movies I love.

Least Popular Category: My recipes were the least popular category, which is why I stopped doing them. I think it’s because this category is really over-saturated. There’s so much competition, with readers preferring recipe vlogs over blogs. And apparently not that many people are too keen on Smoked Mackerel! I will nonetheless consider the occasional post under this category just for fun since I love cooking, but it’s definitely not a future focus area.

Biggest Achievement: Almost no blog is an overnight success. I’m really just proud of sticking with it and seeing my personal growth over the year. From improvements in my writing and photography to learning about what I want this blog to be. I think I can say that I’m slowly getting better at it, which is starting to show in my readership and engagement stats.

Biggest Challenge: Managing the tech side of things, web hosting, optimisation, themes, image compression, etc, has been the most challenging part since it takes time away from writing, and costs money. There is so much information out there, but of varying quality, so who do you trust? Also tough is competing with other bloggers, who have whole production teams behind them. Of course, the idea is to get a team of my own someday.

 

Future Goals

Photo by Samuel Zeller on Unsplash

 

Goals for Year Two

Define blog brand and strategy

Reach 20k following and DA of 30+

Post sponsorship and affiliate links

Moving forward, I know I have to better define my blog, my brand, and my audience. Year 1 was always going to be the experimental phase, while year 2 will focus on defining a strategy to take me towards monetisation. Every blogger says monetisation is a more realistic goal at the end of year 2, or year 3. This seems about right. I know that if I was a brand, I’d also go with the blog that’s at least 2-3 years old and not the one that’s a few months ripe and who knows.

I’m not gonna lie, blogging is hard, especially in multiple categories! I’ve also been treating it more like a hobby, an outlet, a school, rather than a business. So far I’ve gotten away with posting once a week on a day of my choosing because my audience is still small. But in the coming months, you’ll see me start to post twice weekly on fixed days because in the world of blogging, consistency is everything. I’m also now 3k shy of the magic 10k needed where I can start to count myself as a micro-influencer and start knocking on some doors. It’s time to step up my game!

 

Goals

Photo by Ian Schneider on Unsplash

 

Thank you!

Last but not least, thank you to each and every one of you for all your love and support! For taking the time out of your busy lives to read my posts. For every click, like, share, comment, subscribe and follow! These things may seem trivial, but they are literally the things that bring me one step closer to making this dream a reality.

And please don’t be shy, connect with me, DM me on social media, email me at xoportmanteau@gmail.com or use the comments below. I want to hear from you! I want to hear about what you like, don’t like, would like to see more of… Just don’t be a stranger.

 

XO Miss Portmanteau

 

 

 

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10 Comments

  1. 25 November 2017 / 8:33 am

    I always enjoy reading your writing and I experienced SO many of the things you wrote about here too. Keep up the amazing work! x

    PS: I was also in the UK for 11 years, the longest I ever lived anywhere lol

    • 26 November 2017 / 3:04 pm

      Thanks Rosie! Can’t believe it’s been a whole year already! xx

  2. Mike
    20 November 2017 / 6:00 am

    This was so much fun to read! That was amazing with your food allergies! Gah is right! Obviously you know I’ve come to really enjoy your IG posts and of course will check out your blog posts when I can. My biggest compliment to you is that you are so inviting and interactive AND approachable with your readers! That makes it a joy for me to spend time in your social media world. My biggest congratulations to you for your 1 year of blogging and may year 2 be absolutely spectacular, Lara!! Your friend… xx 😉

    • 20 November 2017 / 11:37 am

      Hi Mike! Thanks so much, it’s one of the things I really love about blogging is that we are a community! I love your blog and IG too, I think one of the challenges bloggers face is finding people genuinely interested in reading and sharing ideas. Seems our space on the internet is getting overcrowded with fake accounts and people in it for the wrong reasons. My blog may be small but it and I are real and always happy to talk! Have a great week Mike 😉

  3. 20 November 2017 / 2:59 am

    You should participate in a contest for among the best blogs on the web. I’ll advocate this web site!

    • 20 November 2017 / 11:38 am

      Hey thank you, that’s very sweet, maybe next year 😉

  4. Roberto Mingozzi
    17 November 2017 / 12:33 pm

    Hi Lara, compliments for your blog. One year is gone and so you need to looking forwards for the next. I’m sure it will be full of nice things. Many compliments again and take care during your trips all around the world ;-)))
    Good bye from Roberto alias landonrobert in IG

    • 17 November 2017 / 12:47 pm

      Hello Roberto! Thanks so much for stopping by and your kind words 🙂 Yes one year went by so quick. I’m looking forward to what this next year may bring. Best wishes XO

  5. 16 November 2017 / 10:59 pm

    Wow! Congrats on your 1 year of blogging. Keep it up! 😀

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